Lifting Big, Dylan, Jazz, and Skinny Jeans
by Steve Keane

Lifting Big, Dylan, Jazz, and Skinny Jeans

My college roommate told me that he thinks of me as a guy who listens to moody, poetic, eclectic music alone in his room. He told me this after I shared my existential crisis during my early twenties with him. My college roommate told me that he thinks of me as a guy who listens to moody, poetic,...

How to Utilize Diet Periodization for Maximum Muscle
by Steve Keane

How to Utilize Diet Periodization for Maximum Muscle

In this episode, I explain what diet periodization is, why you need it to take your physique to the next level, and the three simple questions you need to answer to design the perfect diet for your goals. Your training and diet should reflect your goals. In this episode, I explain what diet periodization is, why you need...

A Six-Week Sled Training Program
by Steve Keane

A Six-Week Sled Training Program

While barbells and dumbbells get all the love (rightfully so) from strength enthusiasts, it’s hard to beat the sled for conditioning. Why sled training? While barbells and dumbbells get all the love (rightfully so) from strength enthusiasts, it’s hard to beat the sled for conditioning. Why sled training? The learning curve is minimal, making sled training suitable for...

Helping Regular People Build Incredible Physiques
by Steve Keane

Helping Regular People Build Incredible Physiques

Steve Keane is the co-founder of Kraft Coaching, a coaching service specializing in helping regular people develop incredible physiques. I’m a big fan of Steve’s work and think of him as part coach, part fitness philosopher. Steve Keane is the co-founder of Kraft Coaching, a coaching service specializing in helping regular people develop incredible physiques. I’m a big...

Conditioning for Strength Athletes
by Steve Keane

Conditioning for Strength Athletes

Depending on who you ask—this can be a controversial topic. But in reality, it’s straightforward. Before we get into exactly what you should, and shouldn’t be doing, let’s take a step back and consider the bigger picture. There’s a common misconception about what conditioning is. Most people seem to think that it’s as simple as conditioning = cardio....

Strength Training for Ice Cold Athletes
by Steve Keane

Strength Training for Ice Cold Athletes

Our guest, Yunus Barisik, explains exactly what it takes to produce elite-level athletes for ice hockey in this episode. He particularly highlights the need for increased strength and outlines exactly how he structures his athlete’s training throughout the year to optimize performance and keep them injury-free. Our guest, Yunus Barisik, explains exactly what it takes to produce elite-level...

A 5 Step Progression to the Bar Muscle Up
by Steve Keane

A 5 Step Progression to the Bar Muscle Up

As a coach, I have seen so many variations of bar muscle up progressions. Many I have seen are extremely dangerous and involve bands, boxes, and a lack of proper skill and strength foundations. This article is going to explain the proper foundational movements to get your first bar muscle up – and how to get that first...

An Intro to Daily Undulating Periodization
by Steve Keane

An Intro to Daily Undulating Periodization

So you’ve been hitting the gym for a few years, you’ve had some fantastic results at times, but you feel like your progress has stalled. You reach the same point and don’t seem to be getting any stronger, you’re not building muscle, and it’s hard to stay motivated. Sound familiar? Well, you’re not alone. Now, this could be...

A Better Approach for the Novice Athlete Than "I saw it on Instagram"
by Steve Keane

A Better Approach for the Novice Athlete Than "I saw it on Instagram"

Coach to flailing client: “What are you doing?” Client: “I don’t know really. I just saw it on Instagram.” (Collective sigh among coaches all around). Yeah, there are a lot of fit-looking people who like to post sexy-looking fitness moves all over social media, and most of them don’t come with a don’t try this at home unless...

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